January 2013, Market Analysis, Salt Spring

Market’s Promising Show of Continuing Strength

2013 is promising to show continuing strength in hard asset investment choices, & of course real estate is considered the premier opportunity for same.

Salt Spring Island Real Estate

2013, Salt Spring Island Real Estate

In 2012, on Salt Spring Island & in most Vancouver Island secondary home communities, the entry level residential category showed the most favour. 3 bed/2 bath options, in good order, found an investor-buyer…getting out of the banks/stock market & seeking that rental passive-income stream may have been the incentive to sales volume.

Towards the close of 2012, oceanfront residential below 1.9 began to find favour.

Significant Price Reductions at close of 2012

In most cases, there had been significant price reductions over substantial timelines…both realtors & real estate companies and concerned sellers all seeking that elusive bottom.

At the point of an offer, there was usually a further price reduction delivered at that time. The buyer, especially in secondary home/discretionary regions is always in control of outcomes. No one has to buy a second or recreational home…no one has to retire at any particular moment…everything is by choice.

While it remains (for the moment) without activity over 2 million, in the residential category, and still without action in undeveloped land choices, & in cottage/retreat opportunities, and without interest in commercial/business options, it’s clear that 2012 ushered in consistency in that 3 bed/2 bath family residential opportunity, & in both primary residence & in secondary home markets…this will strengthen & grow in 2013.

Sales Volume in 2012

Sales volume in 2012 was up dramatically, then, up to a certain price point, and only in residential. There was no price stability.

By the summer season in 2013, all property segments should see the activity so far only enjoyed by residential offerings. Thinning inventory brings price stability, & in some cases creates price escalation.

The uptick is underway.

It seems that the patterns of the last two months of a year are mirrored in the first two months of the new year…especially so in a secondary home/discretionary region. It takes time in a discretionary marketplace to catch the trends flavour of a year.

In our recreational regions there is a seasonality to physicality/viewings…March Break to Canadian Thanksgiving in October, perhaps?

Search Engines Never Sleep

However, the eye of the search engine never sleeps…essential to be visible at all times. Essential to be discovered. That’s what brings the physicality. There is no time in an Internet search. It is always. If you’re for sale, be visible…it’s no longer about waiting for Spring, & better weather. Somewhere, someone is searching.

1% of a buyer discovery comes off print. In a city 7% off signage. On a Gulf Island? Maybe back to that 1%. The buyer profile is not local in a discretionary area. That means the bulk of buyers in such regions come off an Internet search.

Local print media does not bring them to the island & neither does local signage.

While important to be there, the mls system no longer delivers buyers the way it once did…globally, there is no mls system. It’s a North American item. Buyers from Asia & Europe & U.K. are not seeking information off an mls system.

Franchise “big box” companies no longer deliver referral business as was the case in the pre-Internet era.

Hmmm…everything & nothing are both important in the hunt for the elusive buyer. What do I mean by this? Call me…let’s discuss the profound changes in marketing in today’s consumer driven & post-internet real estate industry. What will work for you? Let’s talk!

In change lies opportunity.

The economic downturn was in play by early 2007. The collapses of late 2008 were just the visible outcomes. Now, the uptick is underway, and as usual the mainstream pack has missed the signals…too much rear view mirror gazing & not enough looking down the highway?

These are just the opening days of this New Year…much to solidify in the coming weeks. By late February/early March, the tone of this calendar year will be clearer, in our secondary home marketplace.

Is the buyers market over? What’s next? Contact me, for some thoughts on this and also on how to create value for you, in a real estate holding.

December 2012, Market Analysis

Some market thoughts, as we go into this final month of the year. These are some of my impressions of 2012, and already it’s time to be looking forward to 2013’s adventure.

Sales Volume Up

It’s been good news in 2012, though, for real estate sales in secondary home regions, & that includes on Salt Spring & other Gulf Islands & in Vancouver Island communities. On Salt Spring, sales volume was up dramatically in entry level residential options, over the past two years.

The real estate downturn has been with us, in the residential segment, since 2006…certainly in secondary home/discretionary regions…& globally so. Not just about Salt Spring or another Gulf Island or Vancouver Island or Sunshine Coast, then…the absence of action, this slowing sales activity, was also visible in Spain & Aspen & Muskokas & Turkey…any seasonal/second home marketplace.

No one “has to” buy a second or third home, or retire in any particular timeframe. Such decisions are always by choice, & this choice now also includes the location in the world, in this post-Internet time. Suddenly, “some place” is in competition with “every place”…time is an element in all transactions in a secondary home region. Choice of the where and the when of a purchase also delivers time lags in action.

Suddenly, “some place” is in competition with “every place”…time is an element in all transactions in a secondary home region. Choice of the where and the when of a purchase also delivers time lags in action.

Southey Point

Superlative 5 acre point, with easy access oceanfront, private coves and bays, warm ocean swimming, dramatic & panoramic views, deep water dock in protected bay, sunrises and sunsets

Chronology of the Economic Downturn

So, even before October 2008’s plunge into economic meltdown territory, our kind of area was slowing. 2006 saw maintenance of pricings & inventory but less buyer action. Same story in 2007, but by Fall of that year prices were softening. In early 2008, prices were apparently down about 10 to 12% and sales were perhaps down about 20%. By end of 2008, the world had gone into the financial abyss.

2009, 2010, 2011 continued the lack of action in all secondary home markets. In B.C., that included Vancouver Island (outside of core Victoria), all Gulf Islands, Sunshine Coast, all B.C. Interior communities (even once buoyant Okanagan “grid”). Only some few neighborhoods in Vancouver experienced the “Chinese effect”. The rest of the city remained quiet. In our local area, appraisers generally feel prices reduced, between mid-2007 & mid-2012, by around 35%.

In 2012, on SSI, but only in entry level residential options, a significant increase in sales volume took place…this action mainly fell between January & June. It revolved around 3 bed/2 bath houses, older properties/older areas…these houses would be best described as rental situations…family homes. The buyers, then, might best be understood as investor buyers & were not, in the main, end users. The majority of 2012 sales fell into this description…with most sales on Salt Spring coming in below $500,000.

Since late August, we have finally begun to see action in the over one million residential segment…with the same dramatic price reductions, for the moment, as seen in the early months of 2012, in the entry level category.

Buyer Profiles

A traditional seasonal buyer on the Gulf Islands has been an Albertan…throughout late 2011 & most of 2012, they were buying in sunbelt states where prices had dropped from 50 to 70% and the Canadian Dollar was around par or higher. Their absence was noted on Salt Spring, during the past two years.

Another strong buyer profile on Salt Spring had been a seasonal resident from the U.S. This buyer, since the economic downturn, has also thinned. Seasonal purchases can be put on hold, indefinitely.

Business of Real Estate Reactions

The local real estate companies reacted to continuing slow patterns by consistently dropping prices, throughout 2011 & 2012, searching for a bottom. Unfortunately, this doesn’t make buyers come forward in secondary home marketplaces…sales in discretionary areas are by choice, & can be put on hold until better times. Buyer confidence is the driver to action in any discretionary area.

Buyer confidence is the driver to action in any discretionary area

Apparently, according to Salt Spring’s Chamber of Commerce, tourism was down by 40% in 2010/11. Tourism discovery is a large part of real estate activity, I think, in any secondary home market. People visit, fall in love with an area, buy recreational or future retirement options…and that real estate purchase delivers activity to architects, designers, contractors, lawyers, site prep businesses, grocery stores, furniture/hardware locations, restaurants, retail outlets, galleries, insurance, banks…all of a community’s infrastructure benefits from a real estate transaction. In a discretionary region, the initial action begins with tourism…the discovery & enjoyment of an area.

If it’s true that markets move in cycles, and that the real downturn in all discretionary areas began in 2006, then we may be going into year 8 of an 8 to 10 year cycle…& there could be a natural uplift.

Until early September, 2012, there had been a lack of activity in higher end residential, in undeveloped land options, & in commercial/business opportunities. It may be that 2013 will see an uptick in these segments, to match the action seen in the entry level residential category, in 2012.

Certainly, just since early September, we’ve seen sales begin in upper tier residential offerings…up to 1.825…yet most of these over one million options do fall between 1.1 & 1.395, and most would have been on market for 5 +/- years, & all had reduced hugely…dropping from 3.3 & selling for 1.325, say. The original list prices matched the market at that time…then these properties followed the market down, adjusting prices consistently, seeking a bottom. Nevertheless, there are now several such residential sales between 1 & 1.5 million, mainly in waterfronts, & this sales action didn’t happen last year or the year before.

Apparently, in key U.S. States, where two years ago people were forecasting an inventory supply of 10 to 12 years, they are now down to a 6 to 8 month supply…again, mainly in the entry level price points. In that pricing envelope they are starting to see multiple offers…based on inventory thinning out.

In January 2012, locally, in the lower end, there was a price reduction delivered at the point of the offer, in spite of big reductions en route. By late June, a buyer had to come closer to seller’s wish list, and this narrowing of the spread between list & sale is another marker of an improving market trend.

In a transition moment, everything is on the table/all at the same time: good & bad media reports, sales & no sales, worry & euphoria…all going on at once. Makes it very difficult to clearly see a path forward, especially when a seller is just managing to hold on & this effort to survive is creating exhaustion.

Nothing stays in the basement or the attic “forever”. There is significant movement in real estate sales this year. Yes, pricing is not yet stable, but hard asset purchases are underway, & sales volume is slowly improving. Perhaps a preservation of capital seeking & a safe haven search are driving this shift?

By-Laws & Local Business Trends

Even with a second incorporation study & referendum to eventually take place on Salt Spring, the Trust & the bylaws remain. A Gulf Islands municipality is a special form of a municipal structure. There would still be 2 elected trustees, the overall Islands Trust document would remain & zoning/bylaw growth controls would remain. The CRD (Capital Regional Director) position would be replaced by on island elected council members. Salt Spring would have more control over tax monies raised. Bowen Island voted for this type of municipal structure some years ago, & one can study that Island’s outcomes. The cap on growth delivered by the Islands Trust’s “preserve & protect” mandate is a form of protected investment…over time, price points rise in such areas & lack of scope for development ensures stability of the individual purchase.

Locally, it’s disturbing that we saw both the collapse of Royal Lepage as a branch office & the closing of Mark’s, a mini-department store clothing franchise outlet, in 2012. Other small businesses may be struggling, & yet several new ones have opened. Channel Ridge development may still be unresolved, & yet Bullock Lake parcel’s new owner is trying to organize something on that former SS Village Resort site. Everything on the table at once, again? Up & down visible, all at the same time? A marker of a transition moment? With an upward direction? I think so….

I often think that January/February of a new year carry forward the themes of late Fall, of the previous year. It seems to take until March for the rhythm of a new year to be clear. Perhaps we will find a renewal of seller’s market patterns in play? Hmmm…where is that crystal ball!

Thinking of selling? Call me for full market information…be informed. Discover the strengths of my unique marketing presence, both locally & internationally.

Thinking of buying? Call me, and benefit from my significant knowledge (of both inventory & of trends), & my negotiating expertise.

As a full service real estate agent, with access to all real estate listings, & successfully connecting buyers with sellers, since 1989, I welcome your call.

How may I help you to buy your special Salt Spring Island or Gulf Island or Vancouver Island property?

November 2012, Market Analysis

Here we are, easing from Fall Market into Winter.

This has been a continuing slow year in real estate sales, but it has been busier when compared to past three years.

There has been a definite rise in sales volume in the entry level priced residential segment, but only marginal action in the upper tier priced residential category.

Very substantial price reductions continue to come in, from all companies, in all property types. These reductions do not necessarily bring increased showings or offers. They do encourage other sellers to follow suit, in order to remain competitive in pricings. At the point of an offer, the buyer often delivers a further serious price reduction, in spite of consistent price drops en route.

So, sluggish conditions & further price instability, in entry level residential options. Lack of interest in undeveloped land choices. Little interest in commercial/business opportunities. Sporadic interest in upper tier priced residential offerings, & very significant reductions at the offer point, in most cases. It remains a very uncertain market, then, with periods of inaction across the board.

It is marginally improving in that lower end priced segment, but there is no certainty that this means consistent stronger conditions on the horizon. Media reports, which share information from the recent past, are still highlighting gloom re economic statistics. In Canada, they talk about potential real estate bubbles.

So, Year 8 of an 8 to 10 year cycle now coming up?

Implying a resurgence in sales, though not in pricings? Perhaps…. Early Spring will tell the tale. It appears that the last two months of a year ease into first two months of the following year. Takes until March, then, to see any shifts.

A seller needs to be patient…in our kind of discretionary marketplace, the buyer is always in control of the where & the when of any purchase.

In this kind of uncertain economic time, price reductions don’t necessarily create a desire to act, on the part of a buyer.

No one has to buy a second home or retire in any particular timeframe or purchase a recreational or a holding property. It’s always by choice, in a secondary home market.

Confidence in the overall economy will generate buyer action in a discretionary region.

 

If price does propel action, it will be driven by such a steep price drop, so much lower than assessed or intrinsic value, that it cannot be ignored by a potentially interested buyer.

Even then, the buyer will have to be targeted towards this island, with some knowledge of the deep cuts over the past 3 to 4 years. It can take significant time from a discovery on the Internet to physicality on island, to view.

General inquiries are where a process may begin, but it can take a good two to three years for an outcome, regardless of market trend in play. Buyers do not have to hurry to a decision…there is no immediacy to action in a secondary home region.

What to do then, as a seller?

It’s important to remain visible on the digital options…targeted print, with an auxiliary Internet presence, perhaps…

…the Internet, though, is truly the driver to eventual outcomes, in our 21st Century business model. The Internet never sleeps. It has erased time & geography. If you’re for sale, you need to be visible there.

It’s all seasonless now, & when a buyer sees you, it’s all new to them. Time lags, from a seller’s perspective, are not part of the buyer’s perception. So, more patience on the part of any seller, in any discretionary area.

For several years on Salt Spring, a printed monthly real estate supplement, put out by our weekly newspaper, was the sole vehicle for advertising property listings. This all changed with the Internet search engine. This supplement has now gone from 12 issues to 7…it is always woefully out of date, as info is given to them, to print, a good two weeks before it appears. This old style print supplement is not seen until the buyer comes to the island…it does not “bring them”.

 

choice of a particular island

Marketing to the potential buyer now requires the ability to focus on & to encourage a choice of a particular island. The Internet certainly erased time & geography. It opened an area to a much wider audience. In doing so, it also opened up a broader choice…suddenly, “some place” was in competition with “every place”. Ah…more reasons for time lags. Can’t choose yet, because we haven’t seen it all yet! Too much choice creates reluctance to act? Perpetual looking is an outcome? Hmmmm….

Time…& yet not time…busy and yet not busy…rumours of improving trends in real estate at the same time as media reports from banks and government sources that further downturns are ahead…in a transition moment, all things are on the table, all at the same time. This kind of confusion often forecasts a significant shift. The question: up or down?

Not biz as usual is about all that one can say, firmly.

No matter the market trend, Salt Spring & the Gulf Islands offer spectacular lifestyle opportunities. It’s always a good time to be a buyer, if the time is right for you. It’s always a personal choice in a discretionary area.

Thoughts…sailing, technology, business…..leading edges.

From a distance, a sailing scene is just a flash of beauty.

Close up, the toil & stress of a race, the tacking & sail work, add up to a picture of hard physical crew work.

The skipper has to keep strategy of winning in mind…testing wind & water conditions, choosing sail decisions wisely…it’s about pre-planning, significant non-race practice, & on-the-fly on site changes, in order to be able to quickly respond to the race’s shifting conditions.

It’s also about race start jockeying for position. No sailor wants to be boxed in by that middle-of-the-pack wall. To be in the front few right off the start line, with room to manouver, is the starting quest.

A sailing race motif can sum up competitive business, too. Essential to have the business plan in place…that’s the pre-planning moment. Getting the best sail package is like having the best technology tools you can put together…honing the closing arguments so one can negotiate from strength…it is about practice & presentation…is like the crew practice time.

To be among the first starters is a bit about luck, but it’s also about knowledge, expertise, & the ability to quickly embrace change…to take some risks…to recognize & respond to shifts.

We don’t get to pick the conditions of our times, but we do get to choose our responses.

In a sailing race, the wind is not in the skipper’s control, but the agility to quickly respond to changing conditions makes the difference in outcomes…in our sales careers are we stepping forth with energy & a mindset that welcomes change?

Are we taking full advantage of technology’s gift? In Q4, it may be a good time to become at ease with all our creative tools…let’s begin 2013 at the beginning of the pack, ready to go & ready to react to whatever presents.

And your thoughts are? Always welcome….

Some market thoughts, in Q4, for Salt Spring Island….

This has been a continuing slow year in real estate sales, but it has been busier when compared to past three years.

There has been a definite rise in sales volume in the entry level priced residential segment, but only marginal action in the upper tier priced residential category.

Very substantial price reductions continue to come in, from all companies, in all property types. These reductions do not necessarily bring increased showings or offers. They do encourage other sellers to follow suit, in order to remain competitive in pricings. At the point of an offer, the buyer delivers a further serious price reduction, in spite of consistent price drops en route.

So, sluggish conditions & further price instability, in entry level residential options. Lack of interest in undeveloped land choices. Little interest in commercial/business opportunities. Sporadic interest in upper tier priced residential offerings, & very significant reductions at the offer point, in most cases. Still a very uncertain market, then, with periods of inaction, across the board.

It is marginally improving in that lower end priced segment, but there is no certainty that this means stronger conditions on the horizon.

Year 8 of an 8 to 10 year cycle, coming up? Implying a resurgence in sales, though not in pricings? Perhaps….

A seller needs to be patient…in our kind of discretionary marketplace, the buyer is always in control of the where & the when of any purchase.

In this kind of uncertain economic time, price reductions don’t necessarily create a desire to act, on the part of a buyer.

No one has to buy a second home or retire in any particular timeframe or purchase a recreational or a holding property. It’s always by choice, in a secondary home market. Confidence in the overall economy will generate buyer action in a discretionary region.

If price does propel action, it will be driven by such a steep price drop, so much lower than assessed or intrinsic value, that it cannot be ignored by a potentially interested buyer.

Even then, the buyer will have to be targeted towards this island, with some knowledge of the deep cuts over the past 3 to 4 years.