Market Analysis

Salt Spring Island real estate in depth monthly analysis by Sea to Sky Properties’ broker, Li Read

February 2011, Market Analysis

February 2011 | Salt Spring Island

Li Read's Market Analysis download (pdf)

Market Analysis | March 2010


Markets are not static…up, down, up, down…the thing is, we don’t know the length of these ups/downs…six months? Two years? A decade?

Nevertheless, markets have beginnings/middles/ends, whether going up or down (market equilibrium doesn’t last, if it’s even possible).

When looking back, it appears that the current pause in all secondary home marketplaces, globally, including on the Gulf Islands, began in early 2006. Although sales still took place in 2006/2007, they were sparse and prices had begun to soften. By the time the global economic meltdowns occurred in Fall, 2008, the housing bubble had burst, well and truly, and “everywhere”.

In the secondary home/discretionary markets, appraisers noted that prices had reduced by 20 to 30 percent between mid- 2007 and mid-2010.

No one “has to” buy a recreational property, and one can decide to retire later than initially planned. A buyer always sets the pace for sales in all discretionary marketplaces.

While primary residence/city markets experienced “uptick” in entry-level properties, throughout 2009 and first half of 2010, this was not seen in any B.C. rural/secondary home markets.

Buyer reluctance was the name of the game, in all our B.C. discretionary areas.

Substantial price reductions, always a classic response to stagnant conditions, did not result in more viewings and seldom resulted in offers (particularly in the upper tier priced properties).

Tax assessments are arrived at by a “snapshot” of the market on July 1st, and this then becomes the government assessed value in January of following year. Based on the lengthy “flat” conditions, many properties on Salt Spring experienced reductions in assessed values…between 7 and 20 percent, apparently. It is true that on July 1, 2010, the “doldrums” were still in evidence.

By mid-October 2010, though, a rise in buyer willingness to act was noted, in all residential properties, including in luxury offerings.

Fear can both “stop” action and propel activity. This renewed push to action seems to be fueled by both a fear of currency instability and a search for a “safe haven”.

So much paper money has been created in the bailouts, globally, that cash itself is becoming valueless. Inflationary pressures are growing, and the seemingly evenly balanced argument of the past couple of years, between deflation/inflation, appears to be falling on the inflation side.

People are worried…best to seek an area a little “apart”, where one can be self-sustaining.

Salt Spring Island and the other Gulf Islands are seen as very appealing venues…temperate weather, ability to grow food locally, a community based lifestyle, services/amenities available on site or nearby, proximity to major centres but a ferry trip “apart”, privacy, cultural life available…the current issue of Sunset Magazine even names Salt Spring Island as one of the top 10 places to live, on the Pacific Coast of North America.

The Islands Trust, a B.C. provincial government body, preserves the environmental beauties of the Islands through severe zoning restrictions, which have been in place since 1974.

Whispers of activity, then, in our residential market segment, since mid-October of 2010…still quiet in undeveloped land and in commercial options, however. These two market segments usually follow the residential pattern within six months.

Historically, markets seem to follow that seven year pattern…there’s always a beginning/middle/end…if it began in early 2006, on a downward track, then we’re now in year six of a cycle…that’s a transition moment, where we still see some sellers further suppressing prices to attract interest and buyers back, making low offers. The buyer is still in charge of the process!

Inventory is “thinning” out, few new options coming on the market, consistent sales volume, with viewings activity now into the “over a million” segment…all this is concurrent with continuing low interest rates.

Hmmm…we do seem to be on the upward track, creeping out of the “flatness” of the past 3 to 4 years. Saavy investor buyers are around (always early responders to market shifts), and those seeking a “safe haven” address, and those coming with cash (many offers without a financing clause right now), looking to “preserve capital”….hmmm…2011 is already a very different landscape in the secondary home market regions, including on Salt Spring Island and the other Gulf Islands.

Salt Spring Island Real Estate | January 2011 | Market Analysis

January, 2011.

Some thoughts, as we begin a new calendar year….

A reminder: my market thoughts are exactly that…”thoughts”.

If graphs and statistics are your thing, then the Real Estate Boards provide same.

Something to remember: in the Southern Gulf Islands, the various real estate boards (Vancouver, Victoria, and Vancouver Island are the 3 in our region) describe the entire Gulf Islands area as “grey territory”.

This means that realtors who work in the islands, under various companies, are a member of a specific Board…in a “grey territory” the Board affiliation can be chosen by the company in that “fringe” area. What does this mean?

Well, the “private client service”, for example, is Board sensitive — that means the listing alerts received by a consumer, who has agreed to receive same from a particular realtor, will only be alerts for listings in the Board area of that realtor.

If the realtor works for a company on the Victoria Board, say, then the consumer only gets “alerts” for Victoria Board listings. Vancouver Board and Vancouver Island Board listings will not show, thus. Such a service then, whether offering listings or “solds” information, is only partial information/is Board specific.

In the past, perhaps there used to be one overall repository of knowledge, but those days are gone forever, in our post-internet world.

Now, there is choice in information…no one place has a monopoly on information on listings or on “solds to date”.

As a part of this post-internet era, the mls system in Canada must now offer a broader spread of services to a consumer, after several years of discussion with the Competition Bureau in Canada (more info? Call me!).

The consumer must check several sources now, to get the “full picture”. There is no “one stop shop”. This applies to both listings information and to “solds” statistics.

Just know this, then, when a realtor is stating the “solds for the year”…they mean the “solds” on their particular Board affiliation, which is their source of that information.

So…no longer just one dedicated place for full information.

Also, no one checking on personal realtor websites…thus, information on these may not be current.

Just be aware, that’s all.

So…here we sit, at the beginning of a New Year.

There has been a sudden, though late in the season, difference in our secondary home/discretionary resort-based area, and it seems to date back to the first week in October, 2010.

An uptick in interest in residential properties, in all price ranges, appeared at that time.

Throughout 2009, and most of 2010, the sales pattern was only seen in entry level residential options.

A very few higher end properties sold, but such sales appeared to be “one offs”, isolated cases, and thus no market trend was in evidence.

Commercial and undeveloped (raw land) offerings were not of interest, either, to the still reluctant buyers.

After an increase in pricing of close to 60 percent, between 2002 and 2005, we saw a plateau period develop in 2006 and 2007.

This “flat” time was followed by the economic meltdowns of Fall, 2008. Appraisers feel that prices have now reduced by 20 to 30 percent, depending on the type of property involved, from 2007 levels.

Fear makes people “stop”, and this expressed itself in all secondary home markets and globally so. (Although real estate is regional in one sense, the market trends are now global…another outcome of the post-internet era, perhaps?).

In uncertain times, no one has to buy a second or retirement home…such discretionary purchases can be put “on hold”. This is what happened on the Gulf Islands, and in all similar secondary home venues.

When price reductions of a substantial nature were tried, in an effort to jumpstart activity, it very rarely resulted in either increased viewings or in sales. When a buyer sits back and says: “I don’t know…I’ll think about it”, they mean it. In such a downtime, it’s rare that pricing will create a desire to buy.

Fear can also propel activity, though, and the sales at the moment seem to be happening, for the most part, without a financing subject condition…is this a “get out of cash” movement, then?

Fear of currency instability, coupled with a concern that inflation will be the inevitable outcome of the massive bailouts at government levels, globally, may be pushing people out of cash heavy investment options and back into “real” hard assets. If so, it will be a desire to preserve capital that is propelling this activity.

No one has a crystal ball.

It is true, though, that no market remains static. Real estate is a market driven item. It has been “flat” and “depressed” since very early in 2006. That’s five years of sluggish conditions. One theory is that markets have seven year cycles.

Indicators seem to be pointing, even in the U.S., to an acceptance that the housing market has bottomed. That implies that a slow shifting to an uptick trend may be occurring now.

Inventory often shrinks in the off season…sellers take properties off market in poor weather months. What if they are also removing product from the market, though, in recognition of a shift back to hard asset investment?

January is a time when first indicators of a coming year’s trend slowly begin to take shape. By mid-March, that trend is usually much clearer.

It’s good to attend investment seminars, just to hear “prevailing wisdom”. Be listening, and remember to practice “peripheral vision”. Media like us to be locked into tunnel vision, focusing on data. Back up a little, catch a wider field of vision…there, on the edges, shimmering, is the creative impulse that delivers solutions. Up to us to be attentive to the unexpected!

Since early October, 2010, then, our local Gulf Islands market has been showing strength in all price ranges, in residential offerings.

I think we are getting close to the moment when a buyer will consider buying land and then building a home. As quality residential options sell off, well priced undeveloped land will suddenly appeal, and building will once again be a viable choice.

Short term, then, we have continuing low interest rates, good inventory, motivated sellers, and the Gulf Islands / Salt Spring Island remain very alluring opportunities, over time, for both enjoyment and investment.

How may I help you to achieve your special Island dream? I look forward to your call!

Market Analysis | December 2010 | Gulf Islands

December, 2010 | Gulf Islands | Real Estate Market Analysis

Ah…end of year “market thoughts” time….

My “thoughts” are not meant to be a stats report or a hard market analysis.

That kind of statistical analysis can be found elsewhere, such as with mls statistics or other such “numbers reporting” venues.

My thoughts are exactly that…impressions, and based on 20 + years in the real estate business, all on Salt Spring Island and on the Southern Gulf Islands, and on Southern Vancouver Island.

My impressions/thoughts, then:

Salt Spring and the Southern Gulf Islands have evolved into secondary home/discretionary marketplaces, perhaps since 1999. No one “has to” purchase on a Gulf Island; it’s always by choice. Thus, regardless of market trend in play, at any given moment, it takes time to sell an Island property. It often takes 2 and probably 3 visits, before a buyer will “act”.

The internet erased time and geography. Between 2000 and 2006, a low Canadian Dollar against the U.S. Dollar and the Euro, also made us very attractive to an investor/buyer from afar.

The first visit is usually the “discovery time” of the specific island itself. The second visit, the buyer has “chosen for” that particular island, and is now looking seriously at specific properties. If they don’t see what they “imagine“, they will come back a third time, and might even end up buying vacant land/building.

The first visit is usually the “discovery time” of the specific island itself. The second visit, the buyer has “chosen for” that particular island, and is now looking seriously at specific properties. If they don’t see what they “imagine“, they will come back a third time, and might even end up buying vacant land/building.

Since the buyers are not “local“, in the main, there are significant time lags between visits. It can take one to three years to sell a property, on any Gulf Island, and this kind of time pause is also a marker of all discretionary areas, and globally so.

Time lags, then, are involved in every sale, no matter the market trend. This is the marker of all discretionary marketplaces, and in such a marketplace the buyer is always in charge of the process.

The impact of the internet revolution has changed forever the way all business is conducted, and this is the case in sales oriented businesses, especially.

I think real estate was late to the table of change. The car industry and the stock market side of investing were totally changed by the internet’s delivery, to consumers, of easy access to information, and their shift happened five or so years before real estate noted this. The real estate industry thought it was still business as usual, for some substantial timeframe.

Now, the shift from a company or agent-centric business model, to a consumer-centric style, has profoundly affected real estate marketing choices, too.

Now, the shift from a company or agent-centric business model, to a consumer-centric style, has profoundly affected real estate marketing choices, too.

Approximately 98 percent of property searching apparently now begins on the internet, and a good 14 months before a buyer is ready to “act”. All pertinent information can be found, on regions of interest to a buyer, via the internet, and so the role of a real estate agent has profoundly changed.

The way of introducing oneself as an agent, and of marketing listings, has made an internet presence totally necessary. Specialty print media might still have a place, marginally, but less and less so…print apparently only delivers one percent of buyers, today.

If there was a transition period in marketing between 2000 and 2009, which allowed a blend of responses, it is now over. Print media no longer delivers the buyer. To use it as one’s premier means of trying to attract a buyer means that one’s efforts are doomed. The buyer isn’t “there”.

The post-internet world is now with us. What does this mean?

Technology, created to meet the demands of the wired wireless world continues to expand

…traditional emails and websites are already being transplanted by social media options.

It’s important to have a website, but the template model that has been the norm since 1999 era is seen as the box in the basement or the attic…one can go rummage around in it for deeper information, but it isn’t the “initial attractor” that it once was. Same with emails.

Twitter is not a fad, nor is texting. They are “immediacy” formats, in my opinion.

In our time famine world (no time/always time/only now time), we are always looking for shortcuts to essential information. That’s how I see Twitter.

And Facebook? Ah…that is interesting.

The “real” 21st Century, which has created the global village foreseen by Marshall McLuhan, way back in the 1970s, is also busy deleting our 20th Century idea that there was a separation between our personal and our “corporate” worlds.

Facebook, I think, is about that erasure of separation…think about those three words: “social“, “media“, “marketing“. They really do mean something, and the shift is profound for all those hybrid BG (before google) beings still out there. The AG (after google) beings know nothing else, and swim gracefully in the new global data sea.

What else did McLuhan forecast? Oh, yes…”the medium is the message” was his mantra. The technology created to answer the shift of the internet world has changed us as a species, I believe.

Twitter, Facebook, YouTube, and their kin are early responders to the shift moment of the post-internet world. More apps and options will be spawning daily to fill the craving for information.

The separation between the creator of information and the consumer of same is also continuing to blur and to mesh. Concepts such as “privacy”, “time”, “personal”, “expert” are undergoing change, too. Exciting times, indeed!

Will we end up with virtual real estate offices, and a paperless transaction process, with all information totally available on mobile devices? Yes, I think so.

In change lies opportunity!

And what of our local island market? In Fall 2009, I did project that it would take until Fall 2010 to see uptick in activity, in our secondary home marketplace.

This has indeed been the case. The activity seen in Vancouver and in Victoria, primary residence/city marketplaces, in 2009 and first half of 2010, has now arrived in rural areas. Properties listed between one and four years are now selling.

The difference? The “reluctant buyer” is starting to become active! Why? Perhaps in recognition of significant price reductions coupled with historically low interest rates? Or, might also be fear of inflation and currency instability that is driving buyers back to secondary home/discretionary purchases, in order to preserve capital? Wish we could find that lost crystal ball!

Marketing Real Estate in “Interesting Times”

November 2010 | Gulf Islands Real Estate Market Analysis

Interesting times we live in!

Wasn’t that the Chinese Curse?

I think, though, that change offers opportunity…

Check out my radio show podcast and listen to my interview with “Carolina George.”

George, originally from Ontario, now lives in North Carolina, and is a major player in the digital post-internet world we now all inhabit.

As a hybrid being, with a foot in the 20th Century and another in the beginnings of the “real” 21st Century, I feel like my role might be as an interpreter between two beings: BG (Before Google) and AG (After Google).

A divide that is so profound that there is really no true meeting ground.

The historian Barbara Tuchman wrote a book, in the 1970s, bringing to life the world of the 14th Century. It might be prudent to revisit her book. Messages from the 14th to the 21st Century? Perhaps….

After all, Gutenberg‘s discovery at that time, and subsequent implementation of the printing press, erased centuries of agrarian top down culture and gave birth to the ascendance of “the common man” and the creation of that middle class power base that resulted in the Industrial Revolution.

Click here to download a PDF of analysis and here to read in its entirety.

Real Estate | The market today…

At a recent international real estate conference that I attended, realtors from other secondary home/discretionary areas, including hard hit Spain, were noting that tiny baby steps of uptick in sales volume were being detected…just since end of August, so it’s very recent, indeed.

Some saavy and major developers, in Canadian cities, are also newly targeting early Spring as going to be very different, on an upward momentum, for sales volume if not prices, in spite of continuing media reports of impending double dip concerns for the U.S. economy, over supply of inventory in many sunbelt states, and jobless numbers increasing.

It’s almost a given that what used to work won’t anymore, and what is emerging as the new paradigm will work. This is true of the real estate industry, too. Franchise models are in disarray, the entire mls system in Canada is dramatically changing, for the benefit of consumers, (a.k.a., the “enduser“) and the sacrosanct referral system of old is vanishing as a key element in a real estate agent’s business model

A recent Time Magazine (U.S. Edition) article drew attention to parallel universes in economic conditions: digital worlds (iphone 4, ipad, etc) being one kind of Jobs report, and manufacturing aspects being an opposite jobs report. One more example of the schism between the known of the 20th and the unknown of the 21st centuries.

It’s almost a given that what used to work won’t anymore, and what is emerging as the new paradigm will work.

Click here to read and download the entire October 2010 market report.

Salt Spring Island Real Estate & Limited Supply

Salt Spring Island and the Southern Gulf Islands are “governed” by the B.C. Provincial Government, under the Islands Trust. The Trust came into being in 1974, with a “preserve & protect” mandate, to keep the Islands as these pristine and park-like environments, for the benefit of all B.C. residents.

Two trustees per Island (not representative of population, then) are elected every three years, in the B.C. civic elections, to manage the Trust bylaws/official community plan, on each Island. These strong zoning/density bylaws control (& effectively “cap”) growth. Limited supply, and a strong buyer demand, usually result in higher prices, regardless of market trend in play at any given time. There will always be a low inventory of properties for sale, then, on any Gulf Island, due to this Islands Trust mandate and resulting cap on growth.

There is no industry on the Gulf Islands.

Salt Spring Island is the largest and best serviced of the Southern Gulf Islands (Gabriola, Thetis, Galiano, Salt Spring, Pender, Mayne, & Saturna Islands are the ferry accessed options, in the Southern Gulf Islands grouping), with a year round lifestyle, and with all the amenities required in the 21st Century.

One doesn’t “have to” leave Salt Spring Island for anything, but it’s easy to go to Vancouver or to Victoria or to mid-Vancouver Island locations, on day trips. There are three separate ferries that service the Island, plus three regularly scheduled (year round) floatplane services, so it’s very simple to do daytrips to major centres, and to return easily to the Island’s charm. In the “season”, there’s also a floatplane service from Seattle to Salt Spring Island.